Vega to Expand 'ALL IN Energy Drink' Brand to New Markets

11/09/07 VEGA PROMOTIONAL SYSTEMS, INC. announced it has entered into a Letter of Intent with Go All In, LLC, makers of ALL IN Energy Drink, to expand the Company's brand of products to new international markets.

Through a Marketing Agreement, Vega will expand the current reach of the fast growing energy drink, build brand awareness throughout the world, and secure new sales outlets for the product.

Originally designed for the fast moving world of poker players, ALL IN delivers the ideal premium energy drink. Legendary poker champion Johnny Chan has banded together fellow top pros who endorse ALL IN Energy Drink. Unlike traditional energy drinks, which can lack great taste and create energy ups and downs, ALL IN is a premium product with three unique, delicious flavors without sugar, carbohydrates, or excess calories. ALL IN uses herbs, vitamins and amino acids and provides a smooth, sustained sharpening of focus and pure energy.

In London for the World Series of Poker Europe, Chan stated, "Everyone here is drinking ALL IN. It's been a big hit. Having Vega introduce the drink to new markets will help the product cross over into the mainstream energy drink market. I'm excited to have them working with us."

Michael Herron, CEO of Vega stated, "It was a classic case of a product selling itself. The first time we tried the drink, we loved it and immediately compared it to other energy drinks and we all agreed that the taste was far superior to the major energy drinks on the market. With our international contacts, we feel that we can significantly increase the reach of the brand and once in the market, the product will sell itself. From a business standpoint, it works well with other projects we are working on and anytime you get a chance to work with a poker legend like Johnny Chan, you jump at it."

According to findings by Global Industry Analysts, the energy drink market segment is expected to reach $39.2 billion in value by 2010, currently led by the US where sales are expected to reach $17 billion this year alone. Continued growth within the energy drink segment is expected to be driven by marketing drives designed to broaden the current appeal of the products, the report says.