Upslope Brewing Launches "Imperial" Brew In Ball's Royal Pint
03 Jun 2013 --- Boulder, Colo.-based Upslope Brewing Company has partnered with can maker Ball Corporation to offer Upslope's new, bold flavored Imperial India Pale Ale (IPA) in Ball's Royal Pint (568-mL or 19.2-oz.) aluminum can. Upslope launched the new Imperial IPA this week in all regions where Upslope is distributed.
"The distinct 568-mL can, is the perfect package for Upslope's new Imperial India Pale Ale," said Matt Cutter , founder of Upslope Brewing Company. "At 90 IBUs and over 10 percent ABV, our Imperial IPA has huge flavor and sharing the Imperial IPA with two 10-oz. pours is appropriate when serving this beer."
The new Royal Pint features unique black and purple graphics that evoke the bold flavors of the distinctive Imperial IPA. Ball is the only can manufacturer that produces the unique Royal Pint in North America. The unique package is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Upslope is one of two pioneering breweries currently offering their beer in the Royal Pint.
"Distinctive packaging is an essential brand building tool, and the 568-mL can offers our North American customers a way to differentiate their brands," said Robert M. Miles , senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Innovative craft brewers like Upslope also recognize the can's ability to block out light and oxygen, ensuring their beer is better tasting and fresher when their consumers experience it."
Boulder, Colo.- based, Upslope Brewing Company was founded in 2008 and creates hand-crafted beers that complement active, outdoor lifestyles with the pioneering spirit of Colorado. Upslope crafts beer with conscience by recapturing the water used in the brewing process, utilizing three-phase electricity and delivering our lightweight cans in a natural gas-powered van, among other sustainable practices to minimize environmental impact.
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
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