Unilever scoops up US frozen yogurt brand Yasso amid rise in healthy indulgence trends

15 Jun 2023 --- Unilever is to acquire US premium frozen Greek yogurt brand Yasso Holdings. The move comes amid growing demand for on-the-go, healthier and indulgent frozen snacks in North America. 

The acquisition is also aligned with the “premiumization strategy” of Unilever’s Ice Cream Business Group, notes the company.

The deal - the financial details of which have not been disclosed - is in line with Unilever’s goals to upscale the ice cream division as demand for healthier snack options takes off. 

The Yasso products range contains less than 150 calories and will join other premium brands in the portfolio, including Ben & Jerry’s, Magnum and Talenti.

Yasso specializes in convenient frozen snacks, offering a high-quality range of low-calorie yet indulgent products.

“Even greater heights” 
The brand was founded in Boston, US, in 2009 by Amanda Klane and Drew Harrington and has built a strong customer appeal in the fast-growing, premium “better-for-you” segment.

Yasso was the first to market frozen Greek yogurt in 2011 and became one of the fastest-growing novelty brands.Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing novelty brands, attracting a loyal following of brand enthusiasts.

Yasso offers 11 flavors of novelty stick Bars, four flavors of Chocolate Crunch Bars, three frozen Greek yogurt Sandwiches, three flavors of bite-size Yasso Poppables and four Yasso Mochi.

“This acquisition is a great step in the evolution of our ice cream portfolio in North America toward high-growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights,” says Matt Close, president of Ice Cream Unilever.

Craig Shiesley, CEO Yasso, adds: “We are excited to join Unilever and become part of the world-renowned family of ice cream and novelties brands.”

The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.

Edited by Gaynor Selby