02 Apr 2019 --- For ingredients suppliers, having an in-depth understanding of what drives consumer purchasing behavior is a top priority and staying on-trend and on-preference is crucial to deliver value to customers. Overall, there has been a shift in consumer demand across the globe towards more sustainable and healthy products, which are better for the planet and good for nutrition. Over the years, purchasing behavior has changed to reflect this, as more consumers opt for perceived better choices for themselves and their families. FoodIngredientsFirst takes a closer look at the factors influencing consumers’ buying habits.
