04 Sep 2018 --- Social media has become a powerful asset to marketing within the food industry. As sharing food through social media becomes increasingly important, particularly for millennials, standout food concepts are thriving. All of this means that color is once again being embraced and celebrated in food and drink, specifically on social media platforms that provoke these trends. It is a new age of diverse choice, and standing out on the crowded shelf has never been more appealing.