06 Apr 2018 --- Today marks the start of the long-awaited sugar tax on soft drinks in the UK – and as consumers brace themselves for price rises, the burning question is “What impact will the implementation of sugar levies have on consumption?” And as industry monitors early reaction over the next few months to see the choices UK consumers make, Innova Market Insights has carried out a survey examining what factors influence consumers by when making soft drink purchasing decisions.
