31 May 2018 --- A group of UK MPs is calling for a ban on cartoon and fictional characters being used to promote unhealthy, high-sugar foods as part of a raft of proposed measures to cut down on childhood obesity. Stripping out familiar characters like Kellogg’s breakfast cereal’s Tony the Tiger and Coco Monkey and the long-established “Milky Bar Kid” from Nestlé’s white chocolate bar and other superhero-type characters could be on the cards.