TricorBraun Wins Twice in IoPP’s 2016 AmeriStar Package Awards Competition

”It is especially gratifying to win in this competition,’ said TricorBraun CEO Keith Strope in announcing the awards, “where we are judged by fellow packaging professionals”

This is the ninth year since 2002 that TricorBraun has won at least one AmeriStar award.

The design of the Arta Tequila bottle is a reworking of an earlier Arta three-sided glass bottle with both structural and graphic changes that required significant engineering and design efforts. The triangular design, with sharp corners and large flat surfaces offered multiple opportunities for bottle failure during blowing. This was further exacerbated by embossed and debossed triangular designs that produced more sharp corners.

Re-shaping the earlier short, squat bottle to a slim, tall shape delivered a dramatic shelf presence and allowed space for four-color screened graphics to better project the Arta brand look. The bottle is topped with a triangular closure to complete the dramatic look of the bottle.

The Smart Mouth Mouthwash package is an innovative, sustainable and user-friendly package that keeps the unique mouthwash’s critical ingredients separate until they are used, then mixes them in proper balance as they are being poured. The new package replaces earlier packaging that had required two bottles, two pumps, a mixing cup and an instructional flyer to mix the separate ingredients properly and effectively. That required not only counter space but also a time-consuming mixing process.