Tri-Star’s Union Jack Range Flies the Flag for Foodservice Companies
Tri-Star’s new, special edition Great British range includes a Union Jack-emblazoned version of the award-winning 4-cup PortaDrink carrier.
7/1/2011 --- Tri-Star Packaging has launched a new range of Union Jack-themed out-of-home food and beverage packaging to help food-on-the-go and coffee shop retailers and foodservice operators cash in on a series of forthcoming national events.
The Royal Wedding will be the first of three major occasions over the next 18 months where the country’s patriotism is likely to come to the fore.
Kate and Will’s nuptials on 29 April will be followed by the Queen’s Diamond Jubilee in June 2012, which will be marked by a special Bank Holiday. The eagerly awaited London Olympic Games begin just a few weeks later, on 27 July.
Tri-Star’s new, special edition Great British range includes a Union Jack-emblazoned version of the award-winning 4-cup PortaDrink carrier, which has earned plaudits for the way in which it has transformed the customer experience at numerous major entertainment events.
Also sporting the national flag are a new 12oz cup, suitable for hot and cold beverages, and a medium-sized paper carrier bag, which is ideal for carrying food and beverages.
Kevin Curran, managing director of Tri-Star, said: “The Royal Wedding, the Diamond Jubilee and the London Olympics will be very important events for foodservice and catering businesses, creating huge one-off commercial opportunities.
“Our new range has been introduced to help businesses supplying food and beverage products out-of-home to add to the sense of fun, excitement and patriotism that will be experienced by consumers taking part in these occasions. It is perfect, too, for celebrating events such as British Sandwich Week (15-21 May 2011).
“These products are based on our existing range of high quality packaging, which means they will offer excellent performance as well as a point of difference at times when ‘Britishness’ will be at the front of everyone’s minds.”
