Treatt Introduces New Hibiscus Flavor

Hibiscus Treattarome 9766 delivers a water white flavour, without the typical bright red colour, allowing flavourists to use this herb creatively in new beverage blends.

Oct 14 2011 --- Treatt, a leading flavour and fragrance ingredients supplier, has launched Hibiscus Treattarome 9766 to bring natural, exotic flavour and clarity to the beverages industry. Hibiscus flavours are often associated with adding red colouration to products, from pale pink hues to strong reds. Hibiscus Treattarome 9766 delivers a water white flavour, without the typical bright red colour, allowing flavourists to use this herb creatively in new beverage blends.

Across the world Hibiscus is appreciated as a non-caffeinated tisane and used in combination with other teas, it creates a blend known as “red zinger”. Whole hibiscus flowers have a slightly sour, fruity flavour and are full of vitamin C. Hibiscus Treattarome 9766 delivers a well-balanced, cranberry aroma and a mildly astringent flavour.

The Treattarome is produced from the calyx of Hibiscus sabdariffa by using Treatt’s specialised distillation technology to obtain the maximum flavour with minimum processing intervention. There is no oil or alcohol added and the resulting distillate is both clear and soluble in water. Used at levels of 0.2%, Hibiscus Treattarome 9766 imparts a strong berry like character with a fresh leafy topnote. This fruity, floral scent of hibiscus is due to components including hexanal, trans-2-hexenal, cis-3-hexenol, nonanal, furfural, eucalyptol, linalool oxides, linalool, and alpha-terpineol.

Hibiscus Treattarome 9766 contains no preservatives or antioxidants and when chilled is stable for six months. This 100% natural, FTNF (From The Named Food) distillate carries a clean label declaration and is listed as a food ingredient by the USFDA (21 CFR 172.510). It is suitable for a number of applications including beverages, dairy, alcoholic drinks, juices and juice drinks.

The launch of Hibiscus Treattarome 9766 further extends the company’s Treattarome portfolio of natural distillates. Other flavours available in the range include watermelon, spearmint and ginger.