Treatt Introduces Darjeeling and Rooibos Tea Solutions
07 Oct 2015 --- Treatt, the global ingredient solutions provider, has expanded its array of natural tea solutions, with the launch of Darjeeling Tea Treattarome and Rooibos Tea Treattarome. The distillates are made up entirely from FTNF (From the Named Food) ingredients and offer delicate natural tastes that impart a deeply authentic tea flavor to ready-to-drink (RTD) tea applications, as well as alcoholic beverages and some juice-based drinks.
Tea is closely associated with both the natural and health and wellness trends, and is perceived by consumers as a refreshing way to rehydrate. Black tea is by far the largest volume consumed and green tea is currently experiencing a spurt in popularity, thanks to its added health appeal. Darjeeling provides beverage manufacturers with the opportunity to differentiate and position a RTD tea as a premium product, whereas Rooibos is popular as it is high in antioxidants and a regional favourite.
“Treatt has had a presence in tea for some time, but we have more recently sought to expand our portfolio to satisfy increased demand for clean label, all-natural beverages that taste great,” adds Rash. “It is also critical to take local taste preferences into account, which will inevitably determine the overall popularity and prosperity of the product in that specific region.”
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