Treatt Appoints Reeve as US CEO

Last week Treatt announced the introduction of Spearmint Treattarome 9764. Offering fresh, leafy green flavours and imparting distinct Mojito-like topnotes, Spearmint Treattarome 9764 provides flavourists and manufacturers with a sweeter alternative to conventional spearmint oil.

Aug 9 2010 --- Treatt plc has announced the appointment of Daemmon Reeve as Chief Executive Officer of Treatt USA. Reeve, previously employed by the Group's principal operating subsidiary in the UK, R C Treatt & Co Limited, has 19 years of global industry knowledge and experience having held positions in technical, operational, sales and purchasing disciplines. In his role as CEO, Reeve will have ultimate responsibility for all business functions at Treatt USA, including sales and working with both R C Treatt and Treatt USA purchasing teams. He will retain overall responsibility for the group’s citrus purchasing.

Complimenting this restructuring and underlining the importance of customer focus, Douglas Rash, Treatt USA’s VP of Sales, has been appointed with immediate effect to the Board of Directors of Treatt USA. Douglas has 20 years of global industry experience and brings to the Board his extensive knowledge of sales and business leadership.

Last week Treatt announced the introduction of Spearmint Treattarome 9764. Offering fresh, leafy green flavours and imparting distinct Mojito-like topnotes, Spearmint Treattarome 9764 provides flavourists and manufacturers with a sweeter alternative to conventional spearmint oil.

Wholly distilled from Mentha spicata, Spearmint Treattarome 9764 is a 100% natural FTNF (From The Named Food) clear distillate. It delivers the aroma impact of freshly crushed native spearmint leaves, reminiscent of the classic Mojito drink, while also conferring a refreshing candy-like spearmint flavour. Entirely water soluble, this water-white high impact distillate is particularly suitable for clear beverage applications plus juices, dairy drinks and alcoholic beverages.

Spearmint Treattarome 9764 can also be used at varying dosage levels to achieve different flavour profiles. At 0.20%, for example, it provides a strong spearmint character with a fresh Mojito topnote, while at a lower dose of 0.0025%, a cooler, more refreshing flavour is the result.

This is the latest addition to Treatt’s extensive range of Treattarome FTNF water soluble distillates. Produced using a short duration, low temperature distillation process, this method ensures the distillate retains the character of the original, fresh food.