The World's Largest Flavour Company, Givaudan Flavours, Introduces FlavourVision, its New Annual Flavour Forecast

02/01/07 Givaudan, the world's largest flavour company, has introduced its first annual flavour forecast, FlavourVision, predicting top flavours and flavour trends for the upcoming year. Utilizing myriad sources, including Givaudan's own teams of marketing and consumer researchers; flavourists; its noted Chefs Council, a team of the world's top chefs; and TasteTrek, a program in which Givaudan's scientists and flavorists traverse the globe in search of exotic and undiscovered new flavours, Givaudan has amassed what may be the ultimate predictions in the world of taste. Secondary sources, such as publications, restaurant menus and various databases were also consulted and analyzed.

The FlavourVision program showcases Givaudan's ability to explore and understand global megatrends, cultural influences, and food and beverage trends that shape the way we think, what we consume, and ultimately, the future of flavour. Following are the FlavourVision2007 flavour predictions:

Wonderlands

Wonderlands is marked by consumer exploration and the desire for new experiences. From 360-degree stimulation through the ethnic and exotic, Wonderlands tests the limits and challenges the norms with the unconventional and unexpected.

Flavour Direction
* Ethnic
* Exotic
* Experiential flavours ... tingle, cool, pucker, heat
* SensoryFusion flavours with intense look, aroma, and taste

Flavours
* Guava
* Mangosteen
* Pink Peppercorn
* Smoked Paprika
* Acai Berry
* Blue Ginger/Galangal
* Amazonian Herbs
* Rooibos/Red Tea
* Rhubarb

Pleasure Principals

Indulgence spanning from simple to luxurious feeds the emotional experience and defines personal pleasure.

Flavour Direction
* Sophisticated, adult tastes
* Sweet, creamy, frothy textural flavours
* Flavours with provenance
* Rich, sticky sweet browns

Flavours
* Caramel
* Coffee
* Custard
* Tapioca
* Pandan
* Toffee
* Vintage Spirits (Wine, Champagne)
* Buttercream
* Bitter Chocolate
* Artisanal Honey

Body & Soul

Physical and emotional health and wellness. Consumers are looking for a total sense of wellness ... mind, body, appearance, and vitality ... through their environment, lifestyle, and the products they consume.

Flavour Direction
* Active hydration flavours from foods with high water content
* Antioxidant Berries and Fruits
* Light, fragrant herbs
* Energizing foods and flavours
* Warm, calming spices and florals
* Natural healthy flavours from nutrition dense foods

Flavours
* Miso
* Watermelon
* Pomegranate
* Lavender
* Green & White Tea
* Almond
* Pear
* Bergamot
* Cardamom
* Olive