The Secret's Out - Whispering Angel Gets Britain Talking
06 Jun 2016 --- A rosé is fast becoming the cult wine of the summer. Sales of Whispering Angel, made by Chateau d'Esclans, have increased by 424% year on year at Waitrose. Hugely popular on the internet, Whispering Angel is predicted to be the must-have tipple in Britain in the coming months.
Hugely popular on the internet, Whispering Angel is predicted to be the must-have tipple in Britain in the coming months.
Popular among celebrities, including David Beckham who posted a picture of the wine online this week, the sheer number of Instagram posts and tweets about Whispering Angel has seen sales of the wine in the UK gain unprecedented momentum.
Considered to be one of the best-tasting Provence rosé wines available on the market, this is one example where the product matches the hype.
Waitrose has recently doubled the number of shops the wine is available in, thanks to the increase in customer demand.
Well-established in America, Whispering Angel is synonymous with yacht clubs, private jet owners and celebrities. Hugely popular in the trend-setting Hamptons and fashionable bars in Miami, the famous wine is has now made its way to the UK.
Alexandra Mawson, Waitrose rosé buyer says: 'The current popularity of Whispering Angel epitomises the direction our customers are heading in for their rosé wines, namely pale, dry and beautifully balanced. Rosé wines are known for their myriad of styles but Provence is now reaching widespread acclaim. Adored by wine lovers around the world, this wine has evocative flavours of white peach, grapefruit and a refreshing citric finish.'
