The Next Revolution in Coffee – LION Coffee Adds KonaRed to Create a Powerful Antioxidant Brew

LION Coffee will announce its KonaRed-enhanced coffee at the upcoming SCAA (Specialty Coffee Association of America) event beginning April 15, and the company plans to introduce the new blend into stores on June 1.

19 Apr 2010 --- KonaRed Coffee Fruit – the sole supplier of coffee fruit in the world that uses only the red, ripe fruit – is proud to announce an alliance with Hawai‘i’s premium coffee brand, LION Coffee. After an intensive R&D phase, LION Coffee has developed a method to add the nutrient-rich coffee fruit back into the coffee. The addition of super-ingredient KonaRed Coffee Fruit in the Hawaiian King of Coffees’ popular blends – both flavored and unflavored – will provide a powerful antioxidant boost. Just one six-ounce cup of LION’s “Blast” superfruit-enriched coffee will supply up to five times the recommended daily amount of antioxidant benefits. And coffee drinkers will enjoy an additional bonus: all-natural flavors, including Vanilla Macadamia, Chocolate Macadamia, Toasted Coconut, French Vanilla, Hazelnut, and unflavored LION Original and French Roast.

“This new KonaRed Coffee Fruit–powered coffee represents the next revolution in the coffee industry. Not since the introduction of the frappé has there been such a significant innovation,” says Jim Wayman, president of Hawai‘i Coffee Company, which makes both LION Coffee and Royal Kona Coffee. “I am excited about this opportunity. We are able to provide a great cup of gourmet coffee that provides an easy and affordable way for consumers to get more than their daily requirement of antioxidants.” LION Coffee will announce its KonaRed-enhanced coffee at the upcoming SCAA (Specialty Coffee Association of America) event beginning April 15, and the company plans to introduce the new blend into stores on June 1.

Shaun Roberts, CEO of KonaRed, states: “I am thrilled to partner with LION Coffee, Hawai‘i’s premier retail brand of coffee. Their new product line, which offers a high-antioxidant healthy coffee, is truly a coffee revolution.”

A serving of KonaRed-enhanced coffee contains 25,000 ORAC units of antioxidants, far above the recommended 3,000 to 5,000 ORAC units per day. ORAC stands for “oxygen radical absorbance capacity,” the official measure of antioxidant levels in biological samples jointly developed by the National Institutes on Aging and the USDA Human Nutrition Research Center on Aging. Scientific research points to multiple health advantages from consuming foods high in antioxidants, including protection from disease, resistance to sun damage, and delay of the aging process. KonaRed Coffee Fruit comes naturally by its extraordinary levels of antioxidant polyphenols because of the extreme growing conditions that make Hawai‘i’s coffee plants thrive. The plant develops a protective fruit with the ability to nourish and shield its seed (bean) from intense sun, rain, wind, and more. As a result, food, beverages, and skincare products enhanced with KonaRed Coffee Fruit contain nutrients and antioxidants that are believed to work at the cellular level and provide protective benefits to help prevent disease and delay aging.

KonaRed’s parent company, Sandwich Isle Trading Company, is the only supplier of coffee fruit in the United States. Its fruit is exclusively Hawaiian, sourced from pesticide-free plants grown through eco-friendly practices. KonaRed prides itself on producing the only coffee fruit product available using just the ripe, red fruit handpicked at the height of its nutrient power. The company developed proprietary technology that allows it to extract KonaRed without chemical solvents, utilizing pure Haleakala volcanic water.