The ModulArt Concept Reaches the Next Level

It offers packagers the chance to design unique and individualized dispensers by changing only the main optical component—the outershell, while cutting development time and costs.

14/04/07 ModulArt, Pfeiffer's new dispensing solution, is a customizable packaging design that stands out on store shelves and allows packagers to invest significantly less than they would for totally customized dispensing solutions.

ModulArt is also the first lockable dispenser that activates and locks with the use of just one hand. It suits women’s and men’s cosmetics lines and targets people who use their products on the go—clearly a global trend. It was approved by Pfeiffer's latest end-consumer study in New York.

With ModulArt, Pfeiffer introduces mass-customization principles into the cosmetics business. It offers packagers the chance to design unique and individualized dispensers by changing only the main optical component—the outershell, while cutting development time and costs.

Pfeiffer first presented the basic ModulArt concept at LuxePack Monaco 2006. Now, at Cosmoprof Bologna 2007, ModulArt is reaching the next level: a total stacking height of only 33mm and a definitive international design by Pfeiffer's new design department. Thanks to its ergonomic perfection, ModulArt will continue the success story of Cremosa, launched in 2005, which has recently been chosen by different customers in Germany, France and the US, as their favorite dispensing solution.