The Hershey Company Debuts Indulgent New Hershey's Bliss White Chocolate with a Meltaway Center

This new chocolate indulges Hershey’s Bliss Chocolate fans with rich and creamy white chocolate that envelops taste buds with a velvety smooth, meltaway center.

2 Dec 2009 --- The Hershey Company debuts a new addition to the Hershey’s Bliss Chocolate line by introducing Hershey’s Bliss White Chocolate with a Meltaway Center. This new chocolate indulges Hershey’s Bliss Chocolate fans with rich and creamy white chocolate that envelops taste buds with a velvety smooth, meltaway center. The domed-shape of the individual square fits the mouth perfectly, allowing the white chocolate to melt evenly, cascading delectable white chocolate notes across the tongue and allowing for a perfectly satisfying taste experience.

“Hershey’s Bliss White Chocolate joins the celebrated Hershey’s Bliss Chocolate portfolio adding to the delicious variety of the award-winning chocolate collection,” said Jody Cook, spokeswoman for Hershey’s Bliss Chocolate and The Hershey Company. “Each enjoyable bite is a reminder of life’s simple pleasures.”

Since debuting in 2008, Hershey’s Bliss Chocolate has celebrated life’s everyday pleasures and invited women to relish the moment. Sure to satisfy every sweet tooth, the portfolio includes: Hershey’s Bliss Milk Chocolate, Hershey’s Bliss Dark Chocolate, Hershey’s Bliss Milk Chocolate with a Meltaway Center, Hershey’s Bliss Milk Chocolate with a Raspberry Meltaway Center, Hershey’s Bliss Milk Chocolate with a Crème de Menthe Meltaway Center (available throughout the holiday season) and the new Hershey’s Bliss White Chocolate with a Meltaway Center.

Hershey’s Bliss White Chocolate with a Meltaway Center is available in 8.6 oz. lay-down bags at mass, grocery and drug stores nationwide beginning December 2009.

Share the Bliss

Hershey’s Bliss Chocolate, including the new addition of Hershey’s Bliss White Chocolate with a Meltaway Center, is inspiring everyday bliss through a national Share the Bliss essay contest based on the New York Times best-selling book “The Necklace.” By taking a page from the book to help others experience the undeniable bliss of sharing just like the women of “The Necklace,” the Share the Bliss contest will connect women nationwide with the chance to share a 16.5-carat diamond necklace.

Continuing through December 2009, consumers can visit www.hersheysbliss.com to enter the Share the Bliss contest by submitting their stories (150 words or less) of why they want to experience or be “blissed” the Hershey’s Bliss Chocolate diamond necklace. Lucky women will be selected to share the 16.5-carat diamond necklace for two weeks and will receive the necklace, a variety of delicious Hershey’s Bliss Chocolate, including a bag of the newly debuted Hershey’s Bliss White Chocolate with a Meltaway Center and a signed copy of “The Necklace.” Each winner will be asked to share their experience with the necklace through a blog on the Hershey’s Bliss Chocolate Web site and to help select the next winner, thus connecting women nationwide.

The winners of the Hershey’s Bliss Chocolate necklace will be invited to meet in New York at the Young Survival Coalition’s (YSC) spring 2010 charity benefit. During the event, the necklace will be “blissed” for the last time through a silent auction benefitting the YSC, the premier international organization dedicated to the critical issues unique to young women and breast cancer.

“The combination of chocolate and diamonds is a blissful treat,” said Cook. “Whether relishing the new Hershey’s Bliss White Chocolate with a Meltaway Center or savoring a Hershey’s Bliss Milk Chocolate bar, we encourage women to celebrate life’s everyday joys and invite them to Share the Bliss.”