The Famous Grouse Launches Christmas Campaign With a Personal Touch

22 Nov 2013 --- The Famous Grouse has unveiled a new nationwide campaign allowing consumers to personalise their bottles and make someone special famous.

By simply purchasing a bottle of The Famous Grouse Finest (70cl), consumers can personalise their own bottle by visiting the microsite and entering the barcode to redeem a free, personalised label.

From the 20th of November, live label-making production pods enabling on-the-spot personalisation and sampling will also be activated in selected stores.

Maxxium UK marketing director Peter Sandstrom said: “No one makes us feel more famous than our friends and family. As a blended whisky The Famous Grouse is about bringing people and processes together to create something truly unique. This campaign allows customers to create a gift personal to them, providing retailers with a unique offer to roll out in store.”