08 Apr 2020 --- Today’s adventurous consumers are seeking exploration through eating experiences. In line with Innova Market Insights’ number seven trend for 2020, “Hello Hybrids,” highlights that they are highly receptive to hybrid products. There is ample opportunity for blending specific ingredients and category fusions, creating innovative food and beverages as the demand for genuine novelty continues to grow. Getting “the best of both worlds” through exciting hybrid products has manufacturers looking for new ways to blur boundaries and cross categories to develop products that appeal to consumers who want to explore bolder flavors, novel color combinations and multisensory food experiences.