The Cellaret acquires Wine Portfolio Ltd

14/02/06 With strong synergies between The Cellaret and Wine Portfolio, this union seeks to combine the key strengths, expertise and vision of both companies for benefit of their prestigious joint client base.

Wine Portfolio brings to the table an impressive list of on-trade clients - looking after a complete cross-section from wine bars through to some of the finest eating establishments in the country, together with a loyal base of private clients.

The Cellaret, with its strong emphasis on classic fine wines and newly burgeoning agency business, serves a strong private client base almost entirely through a well-developed e-commerce marketing strategy. In addition, The Cellaret also has a significant number of independent off-trade and select on-trade clients.

As a company renowned for generous stock holding and superb service, Wine Portfolio will continue to operate under the Wine Portfolio name - maintaining the same high standards and affording the same attention to detail as before. The Cellaret has employed all of the Wine Portfolio staff and is delighted with the capabilities and enthusiasm of the new team. Jeremy Randall, formerly Managing Director of Wine Portfolio, will be staying on with the new combined company in the role of Non-Executive Director.

Wine Portfolio also brings to The Cellaret extensive new Central London premises, complete with tasting room and ambient wine cellar.