Tate & Lyle Launches Second Promitor Dietary Fiber 

20/07/07 Tate & Lyle has announced the launch of PROMITOR Soluble Corn Fiber, the second fiber in the PROMITOR range. Made from corn, the new fiber will initially be launched in the US, with other geographies to follow.

Typical diets in the US and Europe do not meet the national recommendations for daily intake of fiber. PROMITOR Soluble Corn Fiber offers manufacturers a real opportunity to help consumers boost their fiber intake with innovative products that deliver the right texture and all the taste people expect from their favorite brands. It will help manufacturers add fiber to a wide range of foods and beverages including cereal coatings, snacks, soups, sauces & dressings, jams, fillings, puddings, confectionery, beverages and dairy products.

PROMITOR Soluble Corn Fiber is a prebiotic fiber that is well-tolerated and has a low glycemic response. The new fiber has excellent process and acid stability and dissolves clear in applications. It is extremely easy to formulate with and can be used to replace traditional sweeteners such as liquid and dry corn sweeteners, sucrose, and sugar alcohols. Furthermore, at only 2kcal/g, PROMITOR Soluble Corn Fiber can be used to reduce calories while maintaining the texture and body imparted from nutritive sweeteners.

Jim Miller, Director of Product Management, Americas, said, “Our goal was to deliver our customers, and consumers, high levels of fiber fortification in new product areas, with out any impact on taste or texture. With its exceptional clarity, low viscosity, and process stability, PROMITOR Soluble Corn Fiber can be used in products where people wouldn’t expect to find fiber such as sauces and dressings, or clear beverages. This will enable consumers to incorporate more fiber in their everyday diet.”

PROMITOR Soluble Corn Fiber offers consumer friendly labeling options and manufacturers can also use the PROMITOR logo front of pack to highlight its inclusion. Harvey Chimoff, Director of Marketing, Americas, Tate & Lyle, said, “Our recent consumer research shows that labels on products are among the most important sources of information on digestive health and immunity for consumers in the US. In the US, parents often look to labels for advice and information on children’s health. We believe Tate & Lyle’s label-friendly Soluble Corn Fiber and co-branding opportunities offer an excellent point of difference for our customers.”

Tate & Lyle’s Department of Health and Nutrition Sciences has worked with Leatherhead Food International to determine the prebiotic properties of PROMITOR Soluble Corn Fiber. These findings are part of a wider research program which includes a series of clinical studies on the PROMITOR range of fibers in partnership with a number of leading internationally recognized experts on fiber and health at various academic institutions.