Quality for Greek Infants

A key factor in the packaging decision was the larger Elo-Cap XE opening, which facilitates tighter closing, makes it easy to pour, and allows the consumer to see the contents inside the carton.

20/07/07 In Greek consumer studies, the Diamond Pure-Pak Curve carton was ranked number one for 'innovation' and 'original shape', underlining Delta Dairy's choice to select it for the re-launch of its Advance enriched milk for infants and toddlers over one year old.

A key factor in the packaging decision was the larger Elo-Cap XE opening, which facilitates tighter closing, makes it easy to pour, and allows the consumer to see the contents inside the carton.

Advance milk drink is a fresh, pasteurized milk specially formulated to aid healthy growth in infants and toddlers aged between one and three years of age. In tests, the new fifth panel - a unique and innovative design which offers 'on-shelf stand-out' - appealed to retailers and consumers alike. Results show that the additional panel makes the carton easier to grip and hold whilst enhancing on-pack communication at the same time.

Fresh to market
Advance's unique selling point is its quality - containing milk sourced only from the best-fed breeds of Delta-owned cows and pasteurized within 12 hours of milking time.
 
Thanos Theodoratos from Tesco Engineering, Elopak's partner in Greece, says, "For Delta, Pure-Pak technology provides the best protection from light, maintaining the vitamin content, shelf life, taste and overall freshness of milk, creating what they call the 'Delta Fresh Box'."

Advance was repackaged in one-litre Diamond Pure-Pak Curve cartons with Elo-Ca XE closure in October 2005.