Tastybaby Frozen Organic Baby Food Now Available

28/09/07 2007 NATURAL PRODUCTS EXPO EAST -- Tastybaby (http://www.Tastybaby.com), a company devoted to a balanced and healthy lifestyle, announced the immediate West Coast availability of its line of Tastybaby 100 percent organic frozen baby food through distributors UNFI and DPI. Next month, Tastybaby will be available for purchase at Whole Foods, Bristol Farms, Mollie Stones and PC Greens.

"We are excited about the level of interest and enthusiasm among retailers to carry Tastybaby food," said Liane Weintraub, co-founder and CEO of Tastybaby who is a former journalist and avid environmentalist. "Our goal is to provide tasty organic baby food to families nationwide in order to help give children everywhere the best possible nutritional start."

Tastybaby is raising the bar by pioneering a new food category -- frozen, organic baby food -- which is widely recognized as the healthiest nutritional baby food option available today. By blast-freezing the freshest organic ingredients at their prime, capturing the ripest flavors and optimal nutrients and preparing baby food in convenient single servings, Tastybaby is helping make it possible for parents everywhere to practice green living without sacrificing life's pleasures.

Tastybaby frozen organic baby food is made with all natural ingredients, farmed and minimally processed to be certified 100 percent organic. Tastybaby co-founder and president Shannan Swanson, a member of the Swanson Frozen Food family and graduate of Le Cordon Bleu in Paris, applied years of culinary experience and passion into making tasty organic food for her own babies. Best friends Shannan and Liane shared recipes and cooking techniques, and realized they shared a goal to create tasty organic baby food that they could freeze for convenient anytime, anywhere preparation.

"We knew that jarred food wasn't the answer, so we set out to make something we'd feel good about feeding our own babies, or any baby," Liane said.

"We worked so hard to care for ourselves during pregnancy that we really wanted to do everything we could to ensure that the same healthy choices were passed on to our babies after birth," added Shannan.

Tastybaby goes beyond food to promote a balanced and healthy lifestyle and a tasty approach to fashion, family and giving back through its website http://www.Tastybaby.com (Tastybaby co-founder and former journalist Liane serves as the Editor-in-Chief). Since the launch of http://www.Tastybaby.com on Earth Day 2007, the online community and lifestyle blog has become a destination site for proud parents and issues-minded individuals everywhere. Updated with fresh content on an ongoing basis, http://www.Tastybaby.com provides members with a friendly forum to share personal stories, advice for health, fitness and parenting, access to exclusive celebrity interviews, green tips and tricks, family gift ideas, eco-friendly arts & crafts, tasty recipes and more. Replicating an online magazine, each month focuses on a new theme, from Mother's and Father's Day to Back-to-School.

Tastybaby is shipping 9 baby food flavors for 3 stages of development. Stage 1 (extra smooth puree with single ingredients): Life's a Peach, Squash 'Em, Hip 2 B Pear; Stage 2 (smooth puree with more complex flavors): Peas On Earth, Bangos, Bollywood Baby, Sweetie Pie; Stage 3 (chunky puree with protein): Kickin' Chicken, Mama Mia. Each box contains three (3) 3.5-oz individual, re-sealable cups and will retail for about $5.50.

The food will be available in select Whole Foods in various California (Northern and Southern), Nevada and Arizona locations, Mollie Stones in Northern California, Bristol Farms throughout California, as well as PC Greens, located near Tastybaby's headquarters in Malibu, California.

A socially-responsible company, Tastybaby is involved with E2 (Environmental Entrepreneurs), the Natural Resources Defense Council and the Malibu Legacy Park Project. In addition, this month Tastybaby co-hosted a fall fashion event at the Stella McCartney store in West Hollywood, from which proceeds supported Children's Action Network, a non-profit dedicated to finding homes for Foster Children.

Tastybaby's packaging is recyclable and biodegradable and printed with vegetable-based inks by Cedar Graphics, Inc., a division of EarthColor, Inc., recognized by the United States Environmental Protection Agency (EPA) as the new #1 largest purchaser of renewable (wind power) energy in the printing sector.