Synergy Flavors Brings its Range of Natural Essences and Extracts to the European Market

31 Aug 2016 --- Synergy Flavors have launched Synergy Pure, a broad portfolio of natural essences, extracts and concentrates, to the European market. Already successful in the US, this unique range of ingredients effectively maximizes the natural sensory properties of horticultural products to capture the freshest, most authentic flavors nature has to offer.

Suitable for a wide variety of applications, the range includes distinct profiles including tea, coffee, fruit and vegetables, botanicals and vanilla. 

Backed by 130 years of experience, Synergy’s proprietary processing technology distinguishes the Synergy Pure range. Thanks to gentle, reduced-heat processing and vacuum evaporation systems, the essences and extracts maintain the delicate horticultural flavor components of the raw materials, while the degradation of healthy, naturally-present nutrients, such as anti-oxidants and polyphenols, is minimized. This results in a robust flavor and rich aroma that helps manufacturers deliver the impact of freshly picked ingredients in their end product, whether it’s an alcoholic beverage, yoghurt, ready-to-drink beverage, soup or savory sauce. 

Paul McGillicuddy, Commercial Director at Synergy Flavors says: “As the overall move toward fresher and healthier food and beverages continues, taste and authenticity remain a deciding factor for many consumers. Synergy only sources the highest quality raw materials and ensures they are processed as quickly and as gently as possible to preserve as much of the natural flavor, color and aroma of the raw ingredients. The value of these natural essences and extracts is exemplified in batch-brewed teas. A volatile botanical, tea loses some of its aroma and freshness during the manufacturing process. However, by capturing the tea’s essences, manufacturers can return what is lost during the brewing process to restore the authentic taste of a freshly brewed cup of loose-leaf tea.” 

In line with growing consumer demand for all-natural, clean label, chemical-free ingredients, Synergy Pure essences and extracts are water-based ingredients that retain, in a concentrated form, the aroma fraction and other properties of the specific herb, spice, fruit, or vegetable that it comes from. All natural, the range can be easily applied to a broad range of food and beverage applications and do not require a change in label when added to the formulation. In addition, the products are gluten-free and allergen-free, whilst also including options for organic and Fairtrade offerings.  

McGillicuddy continues: “Formulators are increasingly looking to create unique, flavorful and authentic products that stand out from the competition. And Synergy Pure can help do just that. In combination with our expert application support, we can help our customers find a solution that fits their exact specifications. In particular, the range can be tailored to meet specific formulation goals, offering both essences and extracts. For instance, we might be asked to develop an RTD raspberry tea, incorporating a tea extract alongside a raspberry flavor to offer a customized solution. Working together, the extract enhances the flavor creating a mouth-watering and fresh taste.” 

With extensive technical knowledge and a vast portfolio of flavor solutions, Synergy Flavors offers the application expertise and market insight to meet the exacting needs of customers across a wide range of markets and sectors.