08 Jun 2017 --- Symrise is supporting customers’ growing interest in rum-flavored beverages and food products with concepts for a vast range of traditional and novel applications. Innova Market Insights reported 549 new global products containing rum as a flavor in 2016, up from 355 in 2015, which is a CAGR of +55%. Alcoholic Beverages accounted for 67% of 2016 launches, ahead of Confectionery (13%), Bakery (8%) and Desserts & Ice Cream (5%).