Sweet Success Announces Distribution Agreement with Kehe Food Distributors

10/01/07 Sweet Success Enterprises Inc. announced that it has entered into an agreement with Kehe Food Distributors, to carry the full line of available Sweet Success Fuel for Health beverages. Kehe Food Distributors is a leading natural and specialty foods distributor.

“This is an encouraging step to filling the distribution pipeline and executing the Company’s sales and distribution goals,” said Sweet Success President, Glenn Williamson. “Given Kehe’s broad reach, this relationship will give Sweet Success an opportunity to expand the points of sale for the Fuel for Health product line.”

Kehe Food Distributors services over 12,000 specialty food stores and supermarkets in 35 states. The distributor has already ordered product for their anticipated product placement in Texas retailers.

“Establishing distribution through Kehe will allow Sweet Success to extend its reach within the specialty foods marketplace,” said Mike Launer, Senior Vice President of Sales at Sweet Success. “Successful sell through in key accounts would allow us to approach additional retailers with our contemporary product line which is targeted at today’s consumers who expect more from their beverages.”