SVEDKA Vodka Redefines Flavor Innovation with the Introduction of Cucumber Lime

27 Jan 2016 --- SVEDKA Vodka announces SVEDKA Cucumber Lime, the latest addition to its award-winning portfolio. Continuing SVEDKA's leadership in discovering and leveraging food and beverage trends, SVEDKA Cucumber Lime brings consumers a crisp, refreshing palate combining zesty citrus and cool cucumber flavors. SVEDKA Cucumber Lime will be available nationwide beginning February 2016 (varies by market), in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99).

"SVEDKA continues its leadership within the flavored vodka category, and the launch of SVEDKA Cucumber Lime further elevates our portfolio by introducing an in-demand flavor profile ahead of the curve," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "SVEDKA Cucumber Lime addresses consumers' thirst for cool, crisp, and refreshing tastes."

SVEDKA Cucumber Lime builds on the momentum within the food and beverage spaces for refreshing, bright flavors, as seen with the surge in popularity of crisp cocktails like the Moscow Mule and Gin and Tonic. SVEDKA Cucumber Lime also capitalizes on trends within Asian and Mexican cuisine, which have exploded in popularity among consumers looking to pair the distinct tastes of cucumber and lime. Opening with a hit of cool cucumber and tart citrus, SVEDKA Cucumber Lime ends with a fresh, bright lime kick. SVEDKA Cucumber Lime delivers the quality consumers expect from SVEDKA, in the brand's bold and iconic two-tone packaging.

SVEDKA Cucumber Lime is the most recent stateside launch from the Swedish-imported vodka brand, which also boasts a range of flavored vodkas that include SVEDKA Grapefruit Jalapeño, SVEDKA Strawberry Lemonade, SVEDKA Mango Pineapple, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA's core flavors – Cherry, Citron, Clementine, Raspberry, Vanilla and Peach.