Sustainability Trends in European Retail Report

As a manufacturer and provider of branded products, CCE Europe sponsored the report as part of its ongoing programme to align its own sustainability strategy with the needs and direction of its retail customers.

25 Sep 2009 --- A new report by Forum for the Future, sponsored by Coca-Cola Enterprises (CCE) Europe, spells out the importance of sustainability to current operational success and future direction of the sector.

The report, entitled “Sustainability Trends in European Retail” highlights the need for close collaboration with brand providers to help improve sustainability through the supply chain as well as driving consumer demand for more sustainable products.

As a manufacturer and provider of branded products, CCE Europe sponsored the report as part of its ongoing programme to align its own sustainability strategy with the needs and direction of its retail customers.  

The report highlights the top sustainability priorities for retailers across Europe today:
• Carbon reduction is increasingly a key priority for retailers;
• Retailers are concerned about the risk to global agricultural output from the effects of climatic changes;
• Packaging is a key issue for consumers - reducing waste and improving recycling are still high on the agenda;
• Information provision remains key to the health and wellbeing debate;
• Refrigeration is becoming a clear focus area. 
   
CCE recognises the key areas to progress, and is keen to share with its customers the understanding and practices it has already developed – for instance in collaboration with The Carbon Trust, CCE recently calculated the carbon footprint of a number of its products including diet Coke and Coke Zero in Great Britain, and now shares this information at: http://www.cokecorporateresponsibility.co.uk/carbontrust/index.html 

In addition CCE has partnered with WRAP (Waste and Recycling Action Plan) in GB to roll out a series of high footfall, high profile on-the-go Recycling Zones across Britain by 2011 to encourage consumers to recycle more frequently.  More than twenty zones have been launched and there is more information at: http://www.recycle-zone.co.uk/