Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart
The tie-up represents both the wishes of Suntory, which is looking to build premium brands in the alcoholic beverages market and expand global sales, and Mozart Distillerie, which is aiming for further business growth.
16/06/08 Suntory has concluded an agreement with Austrian premium spirits producer Mozart to acquire a stake in the company.
The tie-up represents both the wishes of Suntory, which is looking to build premium brands in the alcoholic beverages market and expand global sales, and Mozart Distillerie, which is aiming for further business growth.
Mozart Distillerie was established in 1954 in the birthplace of its namesake in Salzburg, where the company produces Mozart chocolate liqueurs of fine chocolate and other carefully selected ingredients such as Cacao and Vanilla. Exceptional quality makes these premium European liqueurs a favorite not only in Austria, Germany, Spain and throughout Europe, but also in Japan, Australia, Russia, and many other markets—some 70 countries around the world.
Suntory has imported and marketed Mozart since 1990, helping build a top brand in Japan for these chocolate liqueurs. The new partnership with Mozart GmbH paves the way for further development of Mozart as a global brand.
