Sundia Corporation forms strategic partnership with Leger & Son, Inc.

24/02/06 Sundia Corporation, maker of Sundia Watermelon Juice, has announced that it has forged a strategic partnership with Leger and Son, Inc. of Cordele, Georgia. Leger and Son becomes the third watermelon grower and distributor to brand its watermelons with the Sundia trademark. Sundia-branded watermelons come with a money-back guarantee and can be cross-marketed with Sundia Watermelon Juice.

The Sundia-Leger partnership's goal is to educate consumers on the health benefits of watermelon and its year-round availability -- be it fresh or in Sundia Watermelon Juice.

Sundia-branded watermelons are now available in select grocery stores in the Southeast and Southwest. As Sundia Watermelon Juice makes its way into the same grocery stores, produce retailers can offer coupons for a free 12 oz. Sundia Watermelon Juice. It's the first of many marketing promotions planned by Sundia and its watermelon grower and distributor partners.

While watermelon is a staple at summer barbecues and picnics across America, the average consumer is unaware of its health benefits and its year-round availability. Watermelon -- fresh or in Sundia Watermelon Juice -- is loaded with vitamins A, B6, C, thiamine, and lycopene, the most powerful of the antioxidants which research suggests reduces the risks of certain cancers, cardiovascular disease, macular degeneration, and other diseases. While tomatoes have been used as the lycopene source for this research, USDA scientists have found in recent years that a serving of watermelon can have as much as 40% more lycopene than a comparable amount of tomatoes. Further, the lycopene in watermelon is bio-available and, unlike tomatoes, requires no heat processing in order for the human body to absorb it.

Leger and Son, Inc., with farms in Georgia and Florida, is a leading watermelon grower and distributor in the southeast.

Sundia Corporation, devoted to the premium watermelon experience year-round, is the first company to mass-produce watermelon juice. Located in San Francisco, the privately-held company's products include Sundia Watermelon Juice, Sundia Fresh Watermelon, and Sundia Watermelon Concentrate (patent no. 6589581).

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