07 Apr 2015 --- Strongbow Hard Apple Cider, the #1 selling hard cider in the world, is gearing up to hit refresh on summer from May through August with a fully integrated 360° program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. The Hit Refresh on Summer program includes targeted national online video, strategic digital partnerships, social media engagements, plus retail and on-premise activation designed to drive purchase of Strongbow’s four flavors among LDA+ consumers all summer long.
