Strongbow Announces Team GB Support
As the Rio Olympics draw closer, Strongbow cider has been unveiled as an Official Partner of Team GB and is planning a campaign called “Supporting the Supporters”. Activity will include limited edition packs across three SKUs, an on-pack promotion, a multi-million pound media campaign including TV, outdoor and digital activity, as well as Strongbow hosting the Team GB Clubhouse in London.
The Team GB logo will be included on all limited edition packs, which will be available to the off-trade from June to September. Each pack will be designed with its own message, highlighting the brand’s support.
Strongbow Original will carry the slogan “Strike Gold, Team GB”, Strongbow Dark Fruit “Bring It Home, Team GB”, and Strongbow Cloudy Apple “Aim High, Team GB”.
All Strongbow packs in the off-trade will feature an on-pack competition encouraging customers to enter to win a limited edition branded glass. Hundreds of glasses will be given away each day.
