Strong Interest In Cholesterol Lowering CholZero Products

11/05/06 Eugene Science, Inc., a developer and marketer of advanced nutraceutical products, today announced it has completed a highly successful exhibition at Vitafoods International 2006.

Held in Geneva, Switzerland from May 9 to 11, Vitafoods International is the largest and most important nutraceutical event in Europe with approximately 5,000 industry visitors including leading distributors, wholesalers, retailers and importers. This represents a 17 percent attendance increase over last year reflecting growing awareness and market demand for nutraceutical products.

The Company also announced that its exhibition at Vitafoods this year is supported by the Korea Trade-Investment Promotion Agency under the Korean Government's Ministry of Commerce, Industry and Energy. Eugene Science's CZ™ and CholZero™ have been designated by the Ministry as one of Korea's Top-tiered Products. Additionally, Eugene Science's Vitafood International 2006 exhibition was partially supported by the Korean Small and Medium Business Administration.

"Functional foods and food ingredients that address health care issues of global importance are always of great interest, with cholesterol and heart disease hot topics this year," said Dr Erika Lee, Vice President-Marketing, Eugene Science. "CholZero™ and CZ™, with its patented water soluble process, generated strong interest since -- unlike the conventional plant sterols in the market -- CholZero™ can be added to an unlimited range of food, beverage and supplement products and offers high efficacy."

"The European consumer market for nutraceuticals is quite sophisticated so CholZero™, as a safe and effective treatment for high cholesterol, was especially well received," Dr. Lee said. "We met with close to 200 prospective European wholesale, retail and distribution customers, many of whom we will be talking to about creating new sales opportunities in the weeks and months ahead."