STI Signature Spirits Group Announces New Brand Management Agreement with Tequila Alebrijes
24 Nov 2015 --- New York, /PRNewswire/ -- STI Signature Spirits Group, LLC, (hereinafter the "Company") a division of Accel Brands, Inc., (aka AccelPath, Inc. - OTCPink: ACLP) has formed a strategic partnership with Guadalajara, Mexico based Tequila Alebrijes, S.A, de C.V. to become the exclusive US brand management partner for its award winning Tequila Alebrijes brand of premium tequila.
Tequila Alebrijes is a line of premium ($34.99 - $64.99) cold-filtered tequilas which fit perfectly into the Company's growing portfolio of unique, high quality Tequila brands, which currently includes the flavor infused Tiny's Tequila and the ultra premium 100% organic, Copa Imperial. The Company will coordinate US sales, marketing and promotional activities for Tequila Alebrijes as the brand looks to enter the US market after being launched in select markets in Europe, Canada and Asia. Tequila Alebrijes will be available in 4 expression; Blanco, Reposado, Anejo and Extra Anejo. Each expression has won numerous awards at various tasting competitions around the world, including the San Francisco and Brussels World Spirits competitions and the China Wine and Spirits Awards.
The Company feels that Tequila Alebrijes addresses a void in the US tequila market. Although many Americans have gained an appreciation for tequila over the past several years, more US consumers are now looking for a more complex and sophisticated drinking experience when consuming tequila. The Company's research indicates that the introduction of more premium and ultra premium sipping tequila's will present opportunities to increase the growing population of tequila drinkers, many of whom are millennials looking for better quality tequila's that are consumed in a more traditional, and refined manner, rather than simply throwing back shots or having a frozen Margarita. Tequila Alebrijes is very well positioned to impact this segment as it combines the tradition of the whimsical, iconic Mexican art form called Alebrijes with modern interpretations of Mexico's favorite spirit, to create a true expression of the Mexican culture. The Company intends to launch the brand in the US market in the 1st Quarter of 2016.
