Stevia First Corp. Announces Retail Focus for Product Development
The products could include tabletop sweeteners targeting direct consumer sales in order to take advantage of the Company's positioning as it builds towards a vertically-integrated stevia enterprise in the U.S.
5 June 2012 --- Stevia First Corp., an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to advise that the Company has entered into talks for the eventual sale of branded stevia products direct to the consumer marketplace.
Stevia First has identified and initiated early stage discussions with several innovative OEM suppliers and food technologists with the intent to develop newly branded product lines offering significant benefits and attributes through the use of stevia as a sweetener and/or nutritional enhancement.
The products could include tabletop sweeteners targeting direct consumer sales in order to take advantage of the Company's positioning as it builds towards a vertically-integrated stevia enterprise in the U.S. The potential to market "California-grown" stevia products is a key component of the proposed branding, which, combined with attractive pricing made possible through integrated field-to-table cost savings and direct marketing, is ultimately the long term retail brand strategy. The Company also hopes to work with manufacturers of beverages and other products as interest for the product grows and production capacity increases.
Company CEO Robert Brooke states, "Our strategy of investing in California operations has been the key to driving interest in our Company and has been opening numerous doors and opportunities within the industry. We are focused on immediate next steps, but our long-term plans are solidifying as potential partners show interest in the opportunity we have created."
Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.
