Stella Launches New Campaign for Wimbledon Championships

Stella Artois has launched a new campaign to mark its return as Official Beer of The Championships Wimbledon. The second chapter in the “Be Legacy” drive, the campaign kicks off with a TV ad and includes a ‘fully immersive theatre experience’ called The Time Portal, that will take place over five days in London.

Created in collaboration with Olivier Nominated theatre troupe Les Enfants Terribles and Framestore, the creative studio behind Oscar-winning movie Gravity, the experience will transport audiences back to Victorian London in search of the first Wimbledon.

Rowan Chidgey, senior brand manager for Stella Artois, said: “This legendary tennis tournament and our best-selling Belgian beer have shared similar journeys as once unknowns who have distinguished themselves over time.