Starbucks VIA Ready Brew Arrives at All U.S. Starbucks Locations

From Oct. 2 - 5, Starbucks invites customers to join the Starbucks VIA Ready Brew Taste Challenge at their favorite U.S. Starbucks location.

29 Sep 2009 --- Starbucks Coffee Company has launched its breakthrough Starbucks VIA Ready Brew at all U.S. locations, expanding upon the company’s coffee expertise and leadership. Starbucks VIA is 100 percent natural roasted arabica coffee in an instant form that is rich and full bodied just like a fresh-brewed cup of Starbucks coffee. Starbucks VIA is made with a proprietary, U.S. patent-pending microgrind technology to preserve the coffee’s taste, quality and freshness.

“We believe Starbucks VIA will change the way people drink coffee and where they enjoy it. It took 20 years for us to create a coffee that delivers Starbucks coffee quality in an instant, and we’re excited to make that available throughout the U.S. and Canada,” said Starbucks chairman, president and ceo Howard Schultz. “We know that as more people try this product, more people will like it and adopt it into their daily routine so they will never be without great coffee. We’re so confident that you won’t be able to tell the difference between Starbucks VIA and our brewed coffee, we’re inviting customers into our stores to see if they can tell the difference.”

From Oct. 2 - 5, Starbucks invites customers to join the Starbucks VIA Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA next to fresh-brewed Pike Place Roast and challenge themselves to guess which one is Starbucks VIA. Starbucks VIA Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA Ready Brew purchase.