Starbucks Coffee Liqueur launched

18/02/05 Starbucks Corp. has launched its first alcoholic drink, a coffee liqueur.

Starbucks Coffee Liqueur, made in collaboration with Jim Beam Brands Co., will be sold in restaurants, bars, and liquor stores, not in coffeehouses. Alcohol content is 20 percent by volume, or 40 proof.

Starbucks and Jim Beam, a unit of Fortune Brands Inc., said the launch follows successful test marketing in Denver and Austin, Texas.

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