Starbucks Coffee and Arla Foods Launch New Premium Chilled Coffee Drinks
Starbucks Discoveries chilled coffee range of ready-to-drink coffees are available in three varieties – Seattle Latte, Aztlàn Mocha Latte (chocolate flavour) and Qandi Latte (caramel flavour) – inspired by the handcrafted lattes from Starbucks coffeehouses and flavours from around the world.
9 Apr 2010 --- Starbucks Coffee and Arla Foods announced the launch of Starbucks Discoveries chilled coffees and Starbucks Doubleshot Espresso & Milk drink across the U.K. The two new ready-to-drink coffee beverages will hit the shelves in April across retail outlets and in every Starbucks coffeehouse throughout the U.K. from May.
Starbucks Discoveries chilled coffee range of ready-to-drink coffees are available in three varieties – Seattle Latte, Aztlàn Mocha Latte (chocolate flavour) and Qandi Latte (caramel flavour) – inspired by the handcrafted lattes from Starbucks coffeehouses and flavours from around the world. In addition to the Starbucks Discoveries chilled coffee range, Starbucks will also introduce Starbucks Doubleshot Espresso & Milk drink, a delicious canned blend of two shots of authentic Starbucks espresso, mellowed with milk and best served chilled. Both product ranges are made using the same high-quality arabica beans used in Starbucks coffeehouses globally and use 100 percent Fairtrade certified coffee beans and sugar. They will be available in the chilled section in major retailers and in every Starbucks coffeehouse across the U.K.
Arla Foods, one of Europe’s largest dairy companies, signed a licensing agreement with Starbucks earlier this year for the manufacture, distribution and marketing of Starbucks-branded premium chilled coffee drinks, which will be produced at Arla Foods’ subsidiary Cocio Chokolademælk in Denmark. This relationship pairs Arla Foods’ manufacturing expertise in dairy beverages and its highly developed distribution network for chilled products throughout Europe and the U.K. with Starbucks coffee expertise and experience in the ready-to-drink coffee category globally.
“Starbucks Global Consumer Products business allows us to extend the Starbucks Experience to consumers beyond our coffeehouses,” said Rich DePencier, vice president, Starbucks Global Consumer Products International. “The success we have had bringing ready-to-drink coffees to consumers in North America and Asia demonstrates the global potential of the business and we are proud to join with Arla Foods to bring our premium ready-to-drink coffees to consumers in the U.K.”
“We believe there is a real opportunity to transform the ready-to-drink coffee market with this range,” said Arla’s commercial director, Simon Stevens. “Until now there hasn’t been a big brand to drive the category forward but we are confident that with a global brand as established and trusted as Starbucks we can achieve this.”
The launch of these two ready-to-drink coffees builds on a broader approach by Starbucks in the U.K. to improve the quality of the coffee available to consumers, both in and out of the coffeehouse. This includes its move into the instant coffee category with the nationwide introduction of Starbucks VIA Ready Brew last month in Starbucks coffeehouses, an extensive barista training programme, putting trained coffee masters in each store and the launch of the new Flat White coffee last year.
Darcy Willson-Rymer, Managing Director, Starbucks UK & Ireland added: “Starbucks Discoveries chilled coffees and Starbucks Doubleshot espresso drinks compliment our coffeehouse offerings and enable Starbucks to provide a new and refreshing high-quality coffee for people on the go, from a brand they know and trust.”
Arla Foods is supporting the national launch of Starbucks Discoveries chilled coffees and Starbucks Doubleshot espresso drinks with a heavy-weight advertising and marketing campaign.
