Solerno Launches Drink - Play - Love Series
17 Jun 2014 --- To kick off the summer season, Solerno Blood Orange Liqueur is launching Drink-Play-Love, a unique platform comprised of experiential cultural events accompanied by Solerno signature cocktails, that will pop-up in cities nationwide through October.
The program will launch in markets across the United States, and kicked-off in Miami on Monday, June 16th at The Ritz Carlton – Key Biscayne. The kick-off event of the series consisted of a signature hour-long evening yoga class dubbed Solerno Sunset Salutations, led by acclaimed instructors. Following the yoga class, Solerno mixologists led participants in a Do-it-Yourself Solerno & Sparkling Bar to illustrate the distinguished versatility of the blood orange spirit. Variations of sparkling beverages, garnishes and fruits were available to mix with Solerno to create a delicious cocktail fit for any palate.
“Solerno’s Drink~Play~Love event series is our effort to reach those who seek to find the balance between work and play,” said Jaime Gorman, Solerno Brand Manager. “We want to give our consumers an opportunity to take a break from their hectic day, unwind with a cocktail, and revitalize their mind, body and soul.”
Solerno is one of the first liquor brands to dive into the wellness space and through the Drink-Play-Love platform, the brand aims to educate new consumers and maintain the loyalty of existing ones through this innovative platform. Future events will evolve from market to market and will aim to reach a varied consumer base according to interests and activities, but Sunset Salutations will be one of the signature events within the series.
Solerno’s Drink.Play.Love series began in Miami, FL at The Ritz Carlton – Key Biscayne on Monday June 16th, 2014, then moving on to Boston, New York, Chicago, Austin, Dallas, Los Angeles, San Francisco, and Seattle through October.
