Social Blends Launches Slim Lizzy’s Keg Cocktails
26 Feb 2014 --- The craft beer explosion has redefined the answer to the age old question “what’s on tap,” now Slim Lizzy’s Cocktails has stepped up to provide a whole new option to the on tap lineup.
According to Rich Simon, Co-Founder/Managing Partner of Social Blends, “Most tap offerings are full flavored (full calorie) malt beers geared predominantly toward the male consumer, neglecting a large base of female customers in search of a beverage with the same convenience and price of a draft beer, but malt-free with fewer calories. Slim Lizzy’s Keg Cocktails provides a simple solution to draught menus everywhere.
Slim Lizzy’s Cocktails come in 6th Barrel Kegs constructed out of 100% recyclable PVC, which means no keg exchange program needed. Slim Lizzy’s Kegs integrate seamlessly with existing tap systems and do not require any additional attention than that of a keg of beer. In addition to being Gluten-free, Slim Lizzy’s Cocktails contain half the calories of the leading national “skinny” brand, with only 45 calories per 4.5 oz serving they are the lowest calorie RTD on the market and malt free.
Slim Lizzy’s Keg Cocktails are available in both Margarita and Cosmopolitan, but the flavor possibilities don’t stop there. “We’ve spent a great deal of time working with an expert team of mixologists out of Houston, TX to develop a number of delicious recipes using Slim Lizzy’s Cosmopolitan and Margarita. The ability to create customized recipes with Slim Lizzy’s takes the profit potential of single tap handle to a whole new level,” said Nicole Saj, Director of On Premise for Social Blends.
There’s another void in the industry that Slim Lizzy’s fills, because Slim Lizzy’s is a wine based product limited license venues can now offer a cocktail-like beverage.
According to Rich Simon, “We focused on malt-free, low alcohol and low calorie so our consumers can enjoy an evening with friends without worrying about over indulging. The Pub Kegs are great items for fast casual restaurants looking to bring much needed beverage choices to their female patrons. We’re also signing up event venues where females are in attendance.”
The brand is dedicated to engaging consumers with a full line of on premise POS and programing. Slim Lizzy’s is predominately distributed through the beer distribution network due to their expert knowledge of keg programs. Slim Lizzy’s Keg’s are a convenient way to serve on-premise, but they’re not the only way – Slim Lizzy’s is also available in an 8oz can! To further drive consumer awareness Slim Lizzy’s is available at retail in 8oz cans and 750 mL glass bottles.
Based on the rapid success of Slim Lizzy’s Cocktails, Social Blends is looking to expand their product offerings with several other groundbreaking beverages that fit the female consumer needs both on and off premise.
