Slow Down and Enjoy New Popsicle Slow Melt and the Introduction of Natural Colors & Flavors to the Popsicle Line-up!

04/05/07 There are many reasons moms love to give their kids Popsicle ice pops just as much as their kids love to eat them -- they are fat-free and low in calories and also a good source of vitamin C. Now, the treat synonymous with summer just got a whole lot cooler with the introduction of new Popsicle Slow Melt and the addition of Natural Colors & Flavors to the Popsicle product line-up!

Popsicle Slow Melt ice pops are truly unique. Made with a proprietary recipe, these ice pops are longer lasting than regular pops, giving kids more time to enjoy them and creating less mess for mom. A good source of Vitamin C, made with Natural Colors & Flavors and real fruit juice, Slow Melt is a delicious treat that's got some good benefits. Available in three flavors including Cherry, Strawberry/Kiwi, and Lemonade, Popsicle Slow Melt ice pops are sold in a 20 pack for a suggested retail price of $3.99.

Popsicle Natural Colors & Flavors -- As the first novelty brand to bring Natural Colors & Flavors to its product line-up, Popsicle is proud to offer an ice pop that parents can feel especially good about giving to their kids. Popsicle plans to roll out Natural Colors & Flavors across all regular Popsicle, Fudgsicle and Creamsicle products.

"Ask anyone to think about summers when they were growing up, and Popsicle products were likely a part of their memories. Kids love to see their tongue turn red when they eat a cherry Popsicle ice pop, but moms -- particularly those with smaller kids -- have told us they melt too fast," says Julio Del Cioppo, Director of Marketing. "With the introduction of Popsicle Slow Melt, some of our pops will be longer lasting and cause less mess. The addition of Natural Colors & Flavors to our Popsicle products is another way we are making this favorite treat even better."