Skeleton Key Entertainment Announces Initial Orders of Over a Half Million Units of Patti Labelle-Good Life Pepper Products
The product line will be available immediately in such retail markets as Price Chopper, Woodman's, Kroger, Rouses, Penn Traffic and Cubs.
21/11/07 Skeleton Key Entertainment, the mainstream entertainment division of Mega Media Group, Inc., announced that the Patti LaBelle-Good Life brand of hot sauces and relishes has shipped over a half million bottles in initial orders to supermarket chains across the country.
The product line will be available immediately in such retail markets as Price Chopper, Woodman's, Kroger, Rouses, Penn Traffic and Cubs. By the first quarter of 2008, additional national retailers such as Grand Union, Albertsons, Super Value, United Supermarkets and Harmons will receive shipments. The line of products is incorporated into several recipes featured in LaBelle's forthcoming comfort food cookbook which is also slated for distribution at the end of the first quarter of 2008. The product line is distributed throughout the United States by Tree of Life, one of the nation's largest distributors of natural, organic, specialty, ethnic and gourmet food products.
Commenting on the announcement, brand managers David Kokakis and Charles Suitt stated, "We are encouraged by the amount of retail interest we've seen thus far. The pre-orders are a positive indicator of what we hope will be a large demand for the product, especially given that the marketing and promo campaign for the brand has not even begun."
