Sip On Cocktail History With Studebaker, A New Line Of Expertly-Crafted Whisky Cocktails

7 Oct 2015 --- Studebaker is proud to announce a premium and new-to-world product line of bottled whisky cocktails including Studebaker Old Fashioned and Studebaker Manhattan, replicating a unique and extraordinary taste of cocktail history for a new generation.

During the days of Prohibition (1919-1933), Canadian Whisky boomed in the United States, as whisky that had been legally distilled north of the border made its way to the millions of thirsty Americans hiding out in speakeasies across the country. Bartenders looking for quality spirits quickly became fond of the dynamically rich taste of Canadian Whisky, and adopted it for classic whisky cocktails, like the Old Fashioned and Manhattan.  The current whiskey boom has led to a resurgence of these iconic drinks that consumers have once again adopted as contemporary favorites.

Inspired by the Prohibition classics, Studebaker uses the finest Canadian Whisky, masterfully blended and finished with select premium ingredients. Sip a Studebaker Manhattan, perfected with sweet vermouth and a touch of bitters, garnished with a maraschino cherry. Enjoy a Studebaker Old Fashioned, exquisitely blended with cherry, orange, and a touch of bitters, garnished with a simple orange peel.

Whether hosting friends or cheering on your favorite team, Studebaker takes the guesswork and preparation out of developing these classic cocktails, allowing consumers to enjoy the perfect cocktail on any occasion.  With Studebaker Old Fashioned and Studebaker Manhattan, an expertly crafted whisky cocktail is just a pour away.

Whichever Studebaker you choose, please enjoy the expertly-crafted taste responsibly.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

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