SHS Drinks Introduces Limited Edition WKD Brazilian

6 Dec 2013 --- UK-based SHS Drinks has introduced a limited edition ‘Brazilian’ beverage to its WKD brand, which takes inspiration from Rio de Janeiro’s infamous party atmosphere.

WKD Brazilian has an ABV rating of 4% and will be available in 275ml bottles. The launch of the new drink is being supported with a substantial digital media campaign and extensive consumer sampling activity, as well as introductory price promotions.

According to SHS: “With the spotlight being on Brazil next year, it’s the perfect time to introduce this topical WKD limited edition – an innovation which will bring excitement and a new dimension to the RTD category.”