21 Dec 2022 --- In the wake of the ongoing conflict in Ukraine, many consumers are beginning to feel the impact of war on the food chain. European shoppers are adapting their buying habits as they struggle with increasing prices and diminished food security. A newly released study, “Changes in food behavior in times of crisis,” led by Aarhus University, Denmark, and funded by the European Institute of Innovation & Technology (EIT), presents new findings demonstrating these emerging trends in consumer behavior. Talking to FoodIngredientsFirst, Klaus G. Grunert, professor of marketing at Aarhus University and founder and director of the MAPP Research Centre, walks us through the report’s findings.
