Shmaltz Releases Bock Rock

07 May 2015---Clifton Park, NY — Fusing Old World brewing traditions with bold, flavor-driven American ingenuity, Bock Bock® is a fine example of how Shmaltz Brewing Company continues to lift lagers to the creative heights that ales have enjoyed in the American craft beer movement.

. Brewed with oatmeal and rye, and emerging from the barrel softened and silky, Bock Bock® is a burly Imperial American Bock aged many months in Jim Beam, Heaven Hill, and Buffalo Trace bourbon barrels. Available in 22oz bottles and a limited amount of draft at select bars throughout the month of May 2015, Bock Bock® is a brand new very special release that’s sure to be highly coveted.

“Barrel-aged Bock Bock gains its toasty, rich malt body and nutty caramel flavor from distinctive European malts, such as Vienna, Munich and Crystal, to make a traditional bock base,” said Shmaltz Brewing Company’s Lead Brewer Richie Saunders. “This malty libation was aged for many months in hand selected Jim Beam, Heaven Hill, and Buffalo Trace bourbon barrels. Bock Bock pours a robust copper with a creamy off-white head. The richness of the European malts is softened by the delicate mix of bourbon, and gives an aromatic sturdiness balanced by light vanilla notes, charred wood, warm caramel, toffee and bourbon soaked raisin and dark fruits on the finish. Bock Bock is craft beer comfort for a new generation!”

Bock Bock® is the latest Limited Engagement in the brewery’s award-winning Barrel-Aged Series. Not only does the series represent some of Shmaltz’s most decorated beers, but it also boasts the highest consumer ratings from BeerAdvocate.com and RateBeer.com. The latter ranked Shmaltz Brewing as one of the “Top 100 Breweries in the World” in 2013. With the release of Bock Bock®, Shmaltz continues to design sophisticated beers that rank with the world’s best specialty libations.

To find a wholesaler in one of the 37 states Shmaltz beers are distributed, visit shmaltzbrewing.com/HEBREW/distributors.html

About Shmaltz Brewing Company

Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.