Shape Foods Launches All Natural Heart Shape Flax Oils

Flax is the richest plant source of Omega-3 available in today’s marketplace. While the health benefits of flax oil have been touted for many years, flax oil’s shelf life was short and taste considered unpleasant.

12/06/08 Shape Foods Inc., producer of all natural, culinary quality flax oil products, introduces Heart Shape Flax Oil and Flax Oil blends. Heart Shape Flax Oil and Flax Oil blends marry the purest flax, olive and sunflower oils, a process that makes traditional Mediterranean oils even healthier. The line of three products: Flax Oil, Flax & Sunflower Oil blend and Flax Olive Sunflower Oil blend are available in major retailers nationwide. Suggested retail price is $9.99 for a 250ml bottle.

“During the last decade, demand for flax seed tripled,” said William Vincent, Shape Foods’ president and VP research and development. “An aging population, increased health consciousness and a desire for more functional foods will undoubtedly continue to fuel greater consumption for products containing flax seed and its oil. Our hope is to educate general consumers not only about Heart Shape Flax Oils, but also about the proven health benefits of flax oil overall.”

Flax is the richest plant source of Omega-3 available in today’s marketplace. While the health benefits of flax oil have been touted for many years, flax oil’s shelf life was short and taste considered unpleasant. However, Shape Foods’ production process yields the industry’s first culinary quality, 100 percent-pure flax oil. The result is a rich, superior tasting flax oil with a two year shelf life that does not require refrigeration until after it is opened.