Sealed Air’s Cryovac Introduces Next Generation of Shredded Cheese Reclosable Packaging

Multi-Seal FoldLOK package is the latest example of commitment to invest in the development of packaging solutions that enhance convenience at the consumer level while simultaneously delivering benefits to retailers and processors.”

Aug 1 2011 --- Sealed Air’s Cryovac brand has taken convenience even further and developed the newest model of reclosable packaging, first unveiled at the 2011 International Dairy-Deli Bakery Association (IDDBA) show. Currently designed for shredded cheese applications, the Multi-Seal FoldLOK package utilizes robust adhesive technology, which allows consumers of all ages to easily and reliably open and reclose the package multiple times without needing to completely remove the top or use zippers. The result is a positive customer experience and a reduction in packaging materials over current reclosable formats.

“Convenience can be a key differentiator and selling point for consumers purchasing shredded cheese products, which have quickly become a kitchen staple,” said Scott Bossong, director of dairy marketing for Sealed Air’s Cryovac Food Packaging. “Our Multi-Seal FoldLOK package is the latest example of our commitment to invest in the development of packaging solutions that enhance convenience at the consumer level while simultaneously delivering benefits to retailers and processors.”

To open the Multi-Seal FoldLOK package, consumers completely peel off a perforated strip, revealing the opening across the top of the package. When the consumer is ready to store the remaining product, they simply fold the top of the bag over the strip and the materials stick together to seal the package. Tests have shown the Multi-Seal FoldLOK package can be reopened and closed more than ten times and still retain its adhesive qualities.

The new reclosable package offers a variety of benefits across multiple audiences. Consumers are no longer required to line-up zippers or open more than one seal to initially access the product, and the ridge-less opening allows for easier pouring. Retailers will benefit from the product’s easy display and efficient use of retail space, resulting in the ability to stock more product on the shelf. Dairy processors can appreciate that the Multi-Seal FoldLOK package runs on existing equipment with minimal alterations and results in a 2 to 4 inch reduction in materials in most cases.

The Cryovac Multi-Seal FoldLOK package is available for shredded cheese applications ranging from 6 ounces to 2 pounds and features 10-color process print capabilities.