Seagram’s Escapes

26 Apr 2013 --- North American Brewery (Florida Ice & Farm Co) has added three new flavours to its Seagram’s Escapes lineup: kiwi strawberry, blackberry breezer and Aloha-Tini.

With the help of international labelling company Spear, Seagram’s Escapes award-winning package incorporates a clear pressure-sensitive label with vibrant and crisp four-colour process.

The brand extension comes from continuous growth, outperforming the flavoured alcoholic market segment ten fold in 2012.

Jennifer McCauley of North American Brewery said: “In addition to two new core flavours and one new seasonal, Seagram’s Escapes has also introduced a new mix pack for 2013 that features six flavours versus four in the past. By giving consumers the variety they are looking for in a single package, the brand is able to deliver on two things the consumer values: variety and convenience.”